Certified Site Metrics are metrics that are directly-measured from the website instead of estimated. The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
For the website owner Certified Metrics provide:
A more accurate Alexa Rank
A private metrics Dashboard for On-Site Analytics
The ability to publish unique visitor and pageview counts if desired
Certified Metrics are available with all Alexa Pro plans.
Not all websites implement our on-site analytics and publish the results. For these sites, we show estimated metrics based on traffic patterns across the web as a whole. We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The more traffic a site gets, the more data we have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked #1. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.
If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic. These metrics have a greater level of accuracy, no matter what the ranking. Learn more about Alexa's Data
Global Rank Alexa Traffic Rank A rough estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
Updated Daily
680,919 228,737
228737%
Rank in ItalyTraffic Rank in Country A rough estimate of this site's popularity in a specific country.
The rank by country is calculated using a combination of average daily visitors to this site and pageviews on this site from users from that country over the past month. The site with the highest combination of visitors and pageviews is ranked #1 in that country.
Updated Daily
23,277
%
Alexa Traffic Ranks The global and country traffic ranks show how popular a site is relative to other sites.
Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view. Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish. For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).
Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. These metrics are updated monthly.
Alexa Traffic Rank
680,919 228,737 
23,277 
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